3:35 pm, January 19th, 2012VIDEO
Priceline just killed off William Shatner!
Well, his Priceline Negotiator character, that is.
The dramatic end to Shatner’s 14-year run as the company’s spokesman comes in a final commercial that was just posted online.
In it, the Negotiator saves a busload of vacationers from higher travel prices.
Then he meets his fiery demise.
“I’m in grief mode,” Shatner told the Associated Press. “It’s not the first time I’ve had an iconic character killed off.”
Check out the commercial below!
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