After J.C. Penney alienated customers and lost $4.3 billion in sales last year, its social media team has been faced with trying to appease a virtual mob day after day.
Someone please buy the J.C. Penney social media team a drink — they desperately need it.
The retailer's small group of employees monitoring its social media mentions has been having a rough go of it over the last year. Just yesterday, for instance, the team was fending off accusations that a J.C. Penney billboard of a Michael Graves tea kettle from its new home collection looked like Adolf Hitler.
After alienating customers and losing $4.3 billion last year, the J.C. Penney social media team, which appears to number fewer than 9 people based on LinkedIn profiles and Twitter sign-offs, has been deluged with a steady stream of complaints.
Here are some of the more depressing ones from recent months.
They had to deny making a teapot that looked like Hitler and defend themselves by saying they would rather have made it look like a snowman, baby panda, kitten or puppy.
The teapot, incidentally, sold out within hours, the Atlantic noted.
Even Patton Oswalt and Mia Farrow chimed in...
They have to deal with a lot of hate speech from ignorant people that are still mad about Ellen Degeneres working with the company last year.