7 Reasons J.C. Penney’s Social Media Team Is Probably On The Verge Of A Nervous Breakdown

After J.C. Penney alienated customers and lost $4.3 billion in sales last year, its social media team has been faced with trying to appease a virtual mob day after day.

Someone please buy the J.C. Penney social media team a drink — they desperately need it.

The retailer's small group of employees monitoring its social media mentions has been having a rough go of it over the last year. Just yesterday, for instance, the team was fending off accusations that a J.C. Penney billboard of a Michael Graves tea kettle from its new home collection looked like Adolf Hitler.

After alienating customers and losing $4.3 billion last year, the J.C. Penney social media team, which appears to number fewer than 9 people based on LinkedIn profiles and Twitter sign-offs, has been deluged with a steady stream of complaints.

Here are some of the more depressing ones from recent months.

They had to deny making a teapot that looked like Hitler and defend themselves by saying they would rather have made it look like a snowman, baby panda, kitten or puppy.

They had to deny making a teapot that looked like Hitler and defend themselves by saying they would rather have made it look like a snowman, baby panda, kitten or puppy.

The teapot, incidentally, sold out within hours, the Atlantic noted.

Via: reddit.com

Even Patton Oswalt and Mia Farrow chimed in...

Even Patton Oswalt and Mia Farrow chimed in...

Via: @jcpenney

They have to deal with a lot of hate speech from ignorant people that are still mad about Ellen Degeneres working with the company last year.

They have to deal with a lot of hate speech from ignorant people that are still mad about Ellen Degeneres working with the company last year.

Via: facebook.com


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