It's to promote Resident Evil 6 . The meat is edible.
To help hype yet another version of the hugely popular zombie game, Capcom opened a human meat market at the Wesker & Son butcher shop in East London. Yes it is real meat, though apparently it is not human meat. I don't know what kind of meat it is.
The limbs, torsos, and offal were crafted by food artist Sharon Baker.
Sales proceeds will go to the Limbless Association.
Below is the video ad for the game.