Let us try to make sense of them, BuzzFeeders. Via Guatemala. NSFW!
Watta ya trying to say here, Watta?
I think the message of the campaign is: "Cool off with our water so's you won't have to go out sans panties, and then won't get upskirted by the paparazzi."
Nice product phallicism, too.
By the way, the ad agency creative team on these ads is all-male.
Here's the brand's facebook page. Tell 'em what you think.
Update: See SarahDane's comment below; I think she figured out these sleazy ad puzzles.
Ad agency: Avance WWP, Guatemala