Layar's “Interactive Print” is one way to drag things inked on dead trees into the internet.
Layar's "interactive print" concept is far less stupid and user hostile than QR codes, which have been plastered all over billboards and magazine pages like lame spackle attempting to patch over holes between the digital world and the physical one. At the same time, I'm not entirely sure this is how I want to read the kind of magazines I like to read — snap snap snap, browse browse browse — a kind of reading that, at its best, is supposed to be incredibly rich and deeply engrossing. On the page. (via Noah Robischon)