Shameless publicity stunt? Yes. Did it absolutely work? Also yes. Desigual clothing stores across Europe held an “Arrive Half-Naked, Leave Fully Dressed” sale this week, in which mostly-nude bargain hunters received steep discounts. Here are shots of attractive people in their underwear from Lyon, Sevilla and Prague.
People in their underwear try clothes at a Desigual fashion store during the "Arrive Half-Naked, Leave Fully Dressed" offer on January 7, 2012 in Lyon, France. Retailers are offering deep discounts in their post-Christmas sales to try to get cash-strapped shoppers to open their wallets as a sharp economic downturn drags painfully on.
(Reuters / ROBERT PRATTA)
Lyon, France
(Reuters / ROBERT PRATTA)
Lyon, France
(Reuters / ROBERT PRATTA)
Lyon, France
(Reuters / ROBERT PRATTA)
