Take one down, pass it around.

Behold Austin Beerworks' 99-pack of beer, which hit select shelves in the Texas city earlier this week:

Priced at $99, it's seven feet long, weighs 82 pounds, and was created to promote the brewery's Peacemaker Anytime Ale.

Predictably, all 20 packs in the first run sold out within a day — but the brewery says they plan to make more.