The idea is to donate a bucket/bowl of rice to someone in need.
When the ALS Ice Bucket Challenge went viral, Hyderabad-based journalist Manju Latha Kalanidhi came up with an "Indian version for Indian needs": the Rice Bucket Challenge
"Desi challenge for Desi needs. Cook or buy one bucket of rice/biryani and feed the needy. Tag #RiceBucketChallenge and challenge your friends," reads the Facebook page.
Instructions were posted on the page:
The trend began catching on quickly. The Facebook page, which was created on August 24, gained 4,000 likes on its first day itself.
Don't forget to tag your photo with #RiceBucketChallenge if you participate!
People are also sending monetary help.