A Lot Of People Are Upset About These New Lingerie Ads Featuring Women In Tech Posing In Their Underwear

Is this empowering or does it undermine their whole message?

Clothing brand Dear Kate recently released controversial ads for their new "Ada Collection" lingerie line.

Clothing brand Dear Kate recently released controversial ads for their new "Ada Collection" lingerie line.

dearkates.com

The collection, named for Ada Lovelace, the woman who created the world's first algorithm, is an underwear line aimed at women in tech.

The collection, named for Ada Lovelace, the woman who created the world's first algorithm, is an underwear line aimed at women in tech.

dearkates.com

The reason the ads are so controversial? Dear Kate asked six female tech founders and CEOs to pose in their underwear for the photos.

The reason the ads are so controversial? Dear Kate asked six female tech founders and CEOs to pose in their underwear for the photos.

dearkates.com


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