American Eagle’s lingerie line is changing the way we look at boobs.
Lingerie brand Aerie recently made headlines when it announced it would no longer be retouching its models with Photoshop.
They're calling their campaign "#AerieREAL," and they hope it will make normal women feel good about their bodies.
But now the company is taking their campaign one step further by allowing online shoppers to see bras on models with varying cup sizes.
The idea is simple: Shoppers will have a better understanding of how bras in their size will fit if they see them modeled by women with similar breast sizes.
Honestly, why did this take so long?