Which Of These 8 Commercials Will Win Ad Of The Year?

The big Cannes ad festival is next week. One of these spots will win the Grand Prix.

Metro Trains Melboune — "Dumb Ways To Die"

The goddamn cutest safety PSA ever is the overwhelming favorite to win the Cannes Grand Prix next week. This is the rare perfect advertising masterpiece, and the even rarer ad that makes me proud of my industry.
Ad agency: McCann, Australia.

Southern Comfort — The World's Most Comfortable Man

He — not that big phony "The World's Most Interesting Man" — is the hero Alcohol deserves.
Men like him. Women like him. Dogs like him. He likes him.
A perfect blend of branding, created by Wieden & Kennedy.

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