Now, cakes and pools are like Facebook. New photo-ads posted to Facebook's Facebook page read like 6th grade book reports. Does Mark Zuckerberg “like” this campaign?
“Swimming pools are filled with people. Some you know. Some you don’t. And every once in a while you see something that maybe you shouldn’t. That’s why swimming pools are a little like Facebook.”
"Halloween gives people a chance to be scary or funny or sexy or, sometimes, a little bit of all three. Halloween lets people express themselves. That is why Halloween is like Facebook."
"Birthday cakes are made for people to be together. They give friends a place to gather and celebrate. But too much cake probably isn’t healthy. So birthday cake is a lot like Facebook."
After their first ever commercial (Chairs are like Facebook) was heartily booed by the Internet, Facebook last week posted these ready-for-derision photo/copy ads on their wall.
While the "likes" are piling up on the cake and pool images, I'm guessing many of those clicks are coming from FB employees.
Also piling up are the mock ads on the "Are Like Facebook" Tumblr.
This is, truly, one of the most puzzling marketing efforts I've ever seen from a big company. I don't understand its merits at all.
Ad agency: Wieden & Kennedy
Some of the mock ads — which feel much more accurate — are below.