A man, covered in ice cream, eats it off himself. You may, indeed, scream.
The spots are for Little Baby's Ice Cream of Philadelphia.
I've transcribed the newest of the two commercial, above:
There’s good reason for my glistening skin.
And how I shine. And how my pores are so…clean, clear.
I eat Little Baby’s ice cream.
It keeps me young.
It keeps me…light on my feet.
I spring, from activity to activity.
I love my job. I love my life.
When you eat Little Baby’s ice cream
you’ll wink and nod and hug
and high five each other with great enthusiasm.
This is a special time.
Little Baby’s ice cream.
Ice cream...is a feeling.
That's fucking poetry.
The second spot—which may or may not be creepier, is below.
The voiceover, the music, the actor...
I am speechless. I think, maybe..the ads might be brilliant?
Here's their website.