Have you ever wondered why HBO doesn't offer a standalone online subscription? This is why.
A lot of people want to watch HBO shows like Game of Thrones, True Blood and Girls (well, maybe not Girls) without subscribing to HBO, or cable at all. And a lot of them are watching the shows anyway, just without paying for them. So, some argue that HBO is leaving money on the table by not taking advantage of this massive potential audience. And thus, Take My Money HBO was born. It lets you put in the dollar amount you'd pay for a standalone HBO service, and tweet it.
What it shows, ultimately, is exactly why HBO probably won't offer a standalone service anytime soon: Hardly anybody knows how much it's worth.
Here's a lot of people who won't pay anything: