The NRCC launched a new anti-Obamacare campaign on Twitter and Tumblr on Thursday. Signees got to see their names printed, live, onto miniature paper petitions. It didn't take long for things to get out of hand.
The NRCC's campaign, which was promoted under the #iwantrepeal tag on Twitter, went well for a little while. People were signing their names as planned, and #iwantrepeal even looked like it might trend. So why was Teddy Goff, the Obama campaign's digital director, telling his followers to check out the site?
Because at some point, the NRCC had lost control to the trolls: