Artists have been hiding subliminal and secret messages in their art for centuries and the tradition lives on today in the work of logo designers. Find out what's hidden in the FedEx, Tostitos or Baskin Robbins logo. Some of the messages are more obvious than others, but all of them are clever and revealing.
The FedEx logo has an arrow hidden between the letters E and X. Lindon Leader designed this famous logo in 1994, as Senior Design Director at Landor Associates, San Francisco. It was a result of a work where more than 200 logos were designed before the designer arrived to this solution. It won over forty logo awards worldwide.
At first all you see is modern typography, but there is actually a hidden meaning of Sony's VAIO logo. The first two letters represent an analog signal and the last two are the 1 and 0 of the digital world.
Toblerone chocolate company from Bern, Switzerland, which is known for high mountains. Bern is also called "The City Of Bears". Find the hidden silhouette of a bear in the mountain illustration.
Baskin Robbins offers 31 flavorous of ice cream. The number 31 is hidden in the logo within the letters of B and R.