Trust me. Because I despise ad flash mobs.
The video titled "Worst Breath in the World" was just launched today and is unlisted—so it appears Ferrero (the Italian maker of Tic Tacs) is looking to burn this slowly, hoping it'll spread like wildfire. We'll see.
Ad agency: Ogilvy Paris.
Below is a groovy video via Ferrero from 2009 featuring Tic Tac Micha, "The Human Beat Machine from Uzbekistan".