The headline is not some kind of clever joke. The GOOPster is literally the spokeswoman for Lindex's new Spring line, “Modern Preppy,” who has subsequently created the most self-indulgent, hoity-toity video to explain just how modern preppy Gwyneth is.
"Modern Preppy represents the three rules in style.Contemporary, Classic and Chic. Timeless pieces such as the chino and the club blazer are matched in a modern way, and have been updated with a distinct Scandinavian sensibility in fit, patterns and colours.
Without question, one of the most influential modern day style icons who embodies this lifestyle is Gwyneth Paltrow a woman who, through her entire persona, exudes the magical combination of everyday elegance and contemporary cool. "Classic with a twist" is how Gwyneth Paltrow sums up Modern Preppy."
Here's a brief look at their campaign:
“Am I sexy cool or easy chic? What am I? I’m both.” - GOOP